This degree program is designed to prepare students to function in a wide range of positions requiring the skills of persuasive communication. Students will be introduced to advertising, public relations, management, marketing and sales in the entertainment industry. Graduates of this program will obtain skills to acquire entry level employment in advertising, promotions and talent agency and other entertainment related positions. Additionally, this program provides students with the skills and knowledge necessary for advancement to management positions.

Courses & Descriptions

MU-204: Contracts and Publishing

In this course students will be introduced to all types of entertainment contracts and give the student a firm understanding of music publishing. This course will help students to decipher the ins and outs of most music contracts including record contracts; production deals; publishing deals and 360 deals. Prerequisites: MU-155

MU-202: Entertainment & Media Business Capstone

Students will demonstrate the knowledge and skills learned over the course of this program. The students will be required to complete a project using both outside and school resources. Students will choose an artist/band/entertainer that they would like to manage, create all promotional/advertising material for the artist/band/entertainer and an event that they will be performing at. All documentation will need to be included like: marketing plan, financial information, etc. Prerequisite: ACC-102, BUS-110, BUS-115, BUS-126, BUS-235, MU-155, MU-161, MU-162, MU-163, MU-164, MU-170, MU-171, MU-175, MU-190, MU-200, MU-201, MU-204

MU-201: Talent & Event Management

In this course students will gain the knowledge to effectively manage events from start to finish and the role they will play with managing artists, bands and other talent. The student will develop an understanding of planning, designing, marketing/promoting and executing an event from start to finish. The course will also cover building the relationship between the manager and talent, planning and launching a career and how to maintain/control their career. Students will learn from industry professionals and real world case studies. Prerequisite: MU-155, ACC-102, BUS-110, BUS-115, BUS-126, BUS-235, MU-161, MU-162, MU-170, MU-171, MU-200

MU-200: Marketing, Promotion & Publicity in the Entertainment Industry

This course focuses on familiarizing students with promoting entertainment products via retail products and packages, the internet & web-based technology and grass roots marketing. The course will also cover artist & tour publicity, event planning, preparation for press interviews and the different types of publicity. Students will work on hands-on projects throughout the course including the completion of a marketing plan. Prerequisites: MU-155, MU-162

MU-190: Media Training

In this course students learn about the media and how to act being in front of a camera or in an interview. Students will learn how to prepare and control interview. Students will be exposed to live interviews as well as prepared interviews. The goal of this course is media awareness and how to deal in common situations that come up when dealing with the media

MU-175: Public Speaking

This course is designed to give a student the confidence to speak at any public event. Students will be exposed to exercises aimed at controlling their fears; proper preparation; oral communication; presentation.

MU-171: Artist Development

In this course students will learn how to find artists and develop their skills to help make them successful. They will learn how to develop an artist’s appearance, attitude and networking skills. Project management, budgeting, EPK’s and finding avenues to gain capital will also be explored. This class will also demonstrate how to put together a master plan for an Artist’s career both long term and record to record. Prerequisite: MU-155

MU-170: Professional Communication in the Entertainment Industry

This course will prepare students to communicate, both written and orally, in the entertainment industry. Students will gain the confidence in the content of the message and their ability to convey it effectively through practice. Topics include: audience analysis, personal image, presentation strategies and visual presentation design.

MU-164: Media Now

The Media Now course encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. It will develop students’ media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries. This course will also give a comprehensive introduction to today’s global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry. Prerequisites: MU 163

MU-163: Intro to Electronic Media

This course provides students the essentials for interacting with electronic media. The most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues will be covered. It will also examine the different forms of electronic media and electronic media functions

MU-162 Entertainment Marketing

Students will examine the entertainment industry and how to reach the target market in today’s competitive marketplace. They will learn the entertainment marketing basics, substantial players in the industry, and how to reach their target market through print, radio, TV and music. This course will also cover how social media can be used as a marketing tool with the most productive marketing tactics for each type of major social media platform examined in depth.

MU-161: Media & Entertainment Law

In this course students will be introduced to Media & Entertainment Law and up to date legal issues in the field. The course will cover media and entertainment law ethics issues, how to make better ethical choices, how to guide ethical considerations, and how to potentially correct unethical issues. Other topics include: the Constitution and its interpretation, copyrights and marks, entertainment law, advertising and the media, the media and cyberspace.

MU-155: Introduction to Entertainment & Media Business

This course is designed to introduce the overall business structures of various types of music businesses highlighting those areas where music and business intersect. The music industry is comprised of various players that influence the music production and live event industries. It is important for any individual to understand all of the different components that impact this industry. Topics include: licensing and publishing, the vocabulary and terminology of the music industry, copyright collectives, performance rights organizations, music business deal structures, and the roles that a record producer, music publisher, booking agent, promoter, and tour manager play with in the industry.

BUS-235: Principles of Finance

This course will give students a strong foundation in contemporary finance to make financial decisions in the business environment. Throughout the course students will see how financial topics clearly connect to students’ personal finance decisions. Topics include: Time Value of Money, Risk and Return, Financial Planning & Control. Prerequisite:ACC-102

BUS-126: Intro to Small Business and Management Techniques

This course provides the basic principles of operating a small business with a focus on management techniques. Topics include buying, pricing, promotions, location decisions, and planning as well as coverage of globalization, ethics, diversity, customer service, and innovation from a managerial perspective. Students will learn the importance of entrepreneurship and create a sound business plan.

BUS-115: Office Systems

This course provides the student with an in-depth knowledge of Microsoft Word, PowerPoint, and Excel. Emphasis is placed on applications in a business environment and on reports used to support decision-making.

BUS-110: Intro to Business

This course provides students with an overview of business in an increasingly global society serving as an introduction to business terminology, concepts, environments, systems, strategies, and current issues. Topics include an overview of the business environment, business ethics, entrepreneurship and global business, management, marketing, production, information systems, and financial elements of business. The course provides a solid business foundation for more detailed and higher-level study in subsequent courses.

ACC-102: Intro to Accounting

Intro to Accounting I provides an introduction to business accounting. Topics include accounting concepts and principles, financial statements, internal control design, and accounting for partnerships.

Students Must Select 2 of the Following Electives

MU-212: Videography -“Take 1”

In this course students will be introduced to video editing using various post production tools. Students will learn about the basic fundamentals in order to complete a project from start to finish. Topics include: composition, color correction, transitions, and effects. This course will provide students with a strong foundation in all aspects of the video post-production process.

MU-210: Applied Voice “Ready- Set- Go”

This class is all about singing. Students will have a weekly private voice lesson as well as classes that prepare them for all aspects of Performing. Ready will teach a student about the mechanics of their voice and how the instrument operates. Set further teaches the student about why they are singing each song giving them the ability to translate a song emotionally. Go will show the student how to perform and sing at the same time while maintaining their breath control and vocal technique

MU-209: Songwriting “Words & Melody”

In this course students will learn the art and craft of songwriting. Students will learn about structure and style, lyric writing, melody and all that goes into creating songs. This class culminates in a performance of all songs that the students write during the class

MU-154: Music Theory I

This course offers knowledge in the study of the workings of music and sound. Students will learn about reading music, song form, notation, rhythm, harmony, meters, tonality, and scales. Upon completion of this course, students will gain an understanding of the construction of music and gain the ability to communicate effectively with musicians, composers, directors, programmers, and producers in the professional audio production environment.

MU-153: Critical Listening

This course focuses on developing critical listening skills with particular emphasis on engineering analysis. Topics include psychoacoustics of various audio environments, critical listening and the identification of engineering techniques such as balance, panning, EQ, reverb, compression, delay, and timebased effects, instrument identification and song structure and terminology. Students will build their critical listening skills using recorded music from studio sessions, live concert material, and audio postproduction mixes from a variety of mixing techniques and producers. Prerequisite: MU 151

MU-152: Beatology

This course is designed to provide the student with an understanding of record production and the role that it plays in popular music. Students will learn about the role of a record producer in popular music. Students are introduced to the history of the MIDI concept, its principles and theory, and MIDI production techniques and how it relates to software based production. They are also introduced to MIDI control, troubleshooting, and the design of MIDI systems. Students will learn how MIDI is used in modern productions as well as gain an understanding of the FL Studio program. This class is also an in-depth study of how to construct a beat from inception to a final song. Students will learn about programming virtual instruments, creating drum sounds; song structure; and creating different types of musical styles.

MU-151: Recording I

The objective of this course is designed to clarify all the individual rolls and duties of those involved in record production and in a professional recording studio environment. This course will give the student an understanding of how the recording industry has moved towards a more individual approach to recording. In doing so, the student will have the basic knowledge for the rest of the classes. Students will also learn about, microphones, effects processors, monitoring systems, studio acoustics and how to run a recording session. Studio design is also discussed, along with studio operating principles and the mechanics of the studio environment. This course is designed to give the student a working knowledge of a professional recording studio.

Students Must Select 3 of the Following General Education Electives

GE-135: Logic

This course covers the fundamentals of logical thinking and logic theory. Course topics include logic and truth, inference, logical and conditional operators, truth tables, natural deduction, and inductive analysis

GE-134: Poetry

In this course gain an introduction and reading, understanding & creating poetry. Students will learn what poetry is, how to read poetry, figurative language, rhythm, meter & pattern.

GE-133 Creative Writing

Students in this course will learn the writing process of fiction, poetry and drama. It will explore subjects such as theme, setting, characters, plot, point of view, tone, style, description, dialogue, thoughts, time, images, and sounds.

GE-132: World Music Tour

This course will take the student on a tour of World Music. Students will learn about how music differs from culture to culture. Students will be exposed to all types of music and the instruments that play them

GE-131: History of African-American Music

This course introduces students to the progression of African-American music from its African origin to the present day place in popular music. Topics include Music forms before 1900’s work songs; spirituals; chants and shouts; Blues; Ragtime and Jazz; 20th century African-American Music from Opera; Soul to Hip Hop and Rock and Roll.

GE-130: History of Music in America

The History of Music in America course will provide an in-depth look at the evolution of popular music from the mid-19th century to the present. Throughout the course, students will learn to highlight connections, contrasts, and patterns of influence among artists, styles, and eras through discussions and listening to examples of music from different genres.

GE-110: Introduction to Sociology

This introductory sociology course explores sociological processes that underlie everyday life. The course focuses on globalization, cultural diversity, critical thinking, new technology and the growing influence of mass media.

GE-105: Intro to Psychology

This psychology course is provides a foundation to understand human behavior. Course covers theories and concepts including: scope of psychology, biological foundations and the brain, sensation, perception, motivation, personality, learning/memory, emotion, states of consciousness, personality theories, cognition, life-span development, and applied psychology.